Do you have an upcoming job interview? Check out my example answer to the interview question “What do you know about our company?”
Other questions that require a similar answer are: “What have you heard about us?”, “What do you know about our product or service?” OR “What differentiates us from the competition?”
The interviewer wants to know if you’ve spent time researching and preparing for the interview. Your response informs them about your work ethic and if you are truly passionate about the job opportunity. Down below you can find a perfect example answer and useful interview tips!
√ Do your research. Visit the company website, use Google Search or read the company’s annual report. Find out what product or service they provide, the projects they are working on, the industry they are active in and what differentiates them from the competition (lower prices, better service, reputation, brand image, different products etc).
X Don’t focus on the company culture. As an outsider, you can’t give an accurate answer to this topic. However, if you’ve been in contact with insiders and know some of the shared values, goals, attitudes and/or practices that appeal to you, it’s possible to briefly mention it.
X Don’t ramble on or educate the interviewer. You shouldn’t spit out or summarize all the things you know about the company. You need to emphasize what differentiates them from the competition, and what you like about it.