How To Answer “What Do You Know About Our Company?”

Do you have an upcoming job interview? Make sure you know how to answer What do you know about our company?” Other similar interview questions are: “What have you heard about us?”, “What do you know about our product or service?” OR “What differentiates us from the competition?”

The interviewer wants to know if you’ve spent time researching and preparing for the interview. Your response informs them about your work ethic and if you are truly passionate about the job opportunity. Down below you can find a perfect example answer and useful interview tips!

1. Example Answer

“So, I know that [Company XYZ] is a medium-sized research and development technology company. I like the fact that you specialize in AR-experiences and have special ‘object recognition’ and ‘3D modeling’ software that can identify objects based on their size and shape. 

From carrying out my own research, I read that you’ve collaborated with some leading brands such as [Company X] and [Company Y]. Your quality-driven support makes you stand out from other competitors which is one of the reasons why I find this job role so compelling.”

2. Example Answer

“Actually, I know a bit about your company. I believe the company was founded around [Year] with the purpose of [Reason]. What really excites me, though, is [Software X] and how it was developed based on customer feedback. I have been using it for many years now.

I know that [Competitor 1] and [Competitor 2] sell similar digital products, but for some reason their user interfaces don’t appeal to me. I also like the affordable subscription model and customer support you provide. It’s personalized, quick, easy and empathetic.”

Interview Question Tips

  • Don’t focus on the company culture. As an outsider, you can’t give an accurate answer to this topic. However, if you’ve been in contact with insiders and know some of the shared values, goals, attitudes and/or practices that appeal to you, it’s possible to briefly mention it.
  • Don’t ramble on or educate the interviewer. You shouldn’t spit out or summarize all the things you know about the company. You need to emphasize what differentiates them from the competition, and what you like about it. 
  • Do your research. Visit the company website, use Google Search or read the company’s annual report. Find out what product or service they provide, the projects they are working on, the industry they are active in and what differentiates them from the competition (lower prices, better service, reputation, brand image, different products etc).