How To Answer “What Do You Know About Our Company?”

Do you have an upcoming job interview? Make sure you know how to answer What do you know about our company?” Other similar interview questions are: “What have you heard about us?”, “What do you know about our product or service?” OR “What differentiates us from the competition?”

The interviewer wants to know if you’ve spent time researching and preparing for the interview. Your response informs them about your work ethic and if you are truly passionate about the job opportunity. Down below you can find a perfect example answer and useful interview tips!

Example Answer

I know that [Company XYZ] is a medium-sized research and development technology company. You specialize in AR-experiences and have special ‘object recognition’ and ‘3D modeling’ software that can identify objects based on their size and shape. 

From carrying out my own research, I read that you’ve collaborated with some leading brands such as [Company X] and [Company Y]. Your quality-driven support makes you stand out from other competitors which is one of the reasons why I find this job role so compelling.”

Interview Question Tips

  • Don’t focus on the company culture. As an outsider, you can’t give an accurate answer to this topic. However, if you’ve been in contact with insiders and know some of the shared values, goals, attitudes and/or practices that appeal to you, it’s possible to briefly mention it. 
  • Do your research. Visit the company website, use Google Search or read the company’s annual report. Find out what product or service they provide, the projects they are working on, the industry they are active in and what differentiates them from the competition (lower prices, better service, reputation, brand image, different products etc).
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